Fundamentals

Gross margin

Gross profit divided by revenue, showing what remains after direct costs under accounting rules.

Plain-English context

Why it matters

This concept helps translate company reports into questions about business quality, valuation and financial durability.

EXAMPLE

Two companies can report the same headline figure while gross margin provides different context because their margins, debt, share counts or accounting differ.

COMMON MISTAKE

Using Gross margin alone to label a security cheap, expensive, strong or weak.

Use current definitions. Product terms, tax treatment and market rules can change. Confirm important details with official disclosures, regulators and regulated providers.